July 24, 2008



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Illustration by Tim Bower

Start Late, Finish Rich

By David Bach, September & October 2005

Five steps you can take today to ensure your financial future—even if you haven’t yet saved a dime




I had just finished giving a money seminar in Washington, D.C., when a woman in the audience raised her hand. "David," she said, "I'm 52 years old and I've done everything wrong. I'm working 45 hours a week just to make ends meet and I've got literally nothing in savings. Last year I met with a financial adviser who told me I needed to be saving $2,700 a month in order to retire. Considering that after taxes I take home only about $3,500, his plan was ridiculous. When I asked him what I should do, he responded, 'Don't shoot the messenger.' I left the office so discouraged and mad at myself that I've done absolutely nothing. Can you help?"

My question to the woman, whose name was Harriet, was simple: "Can you save $10 a day and start to forgive yourself for what you haven't done?" Harriet smiled and nodded, and together we created a plan to get her back on track. Let's take a look at what she did—and what you can do, starting today, that will give you some peace of mind about your financial future.

1. Break Out of "If-Only Land"

You can't move forward when you're stuck in a world of regrets. It's what I call if-only land. If only I had started saving earlier.… Well, you didn't. Or maybe you did, but something happened that threw you off track. Life works like that. The past is over, so stop looking back and start focusing on what you're going to do now.

• Action Step The fastest way to get over something is to get it down on paper. Take out a pad and make a list of your if onlys. You might write: "If only I had bought Dell stock the day I bought my first Dell computer.…" or "If only I had signed up for my 401(k) plan when my company first offered it.…" You get the idea. Once you've got a nice long list, tear it up and throw it away. Have a goodbye party for your if onlys. This may sound silly, but trust me: nothing moves you forward faster than letting go of the past, and this exercise can really help you do that. The bottom line is that you deserve to give yourself a break, learn from your mistakes, and be ready to live differently—starting today.

2. Find Your Double-Latte Factor

My secret for saving is called The Latte Factor, and it's the simple idea that we all have more money than we think, but we spend it on small things—like fancy coffee, bottled water, you name it. If you spend $5 a day on coffee and a bagel, that's nearly $2,000 a year—money that could be helping you catch up on your savings. Harriet, for example, learned that if she and her husband each saved $10 a day starting at age 52 and invested it in mutual funds that gave them an average rate of return of 8 percent—not unreasonable if you diversify your portfolio and invest for the long term—then by age 70 they'd have $294,449 in savings. If their companies matched 50 percent, which they did, through their 401(k) plans, that pot of gold could grow to $441,673—not bad for a late starter.

Okay, so you've got your Latte Factor. Now let's look at your Double-Latte Factor. That's the amount you can save by cutting back on your monthly expenses. Take your cell phone bill. Do you regularly exceed your allotted minutes and end up paying a premium for the extra time? Read your next cell phone bill closely; chances are there are now better deals being offered that provide more monthly minutes at less cost. Or how about your gym membership? Sure, there's a penalty for getting out early, but if you never go to the gym anyway, you're better off paying the penalty than shelling out $60 a month for the next 18 months. The key here is that you don't have to give up all your luxuries; you just have to cut back on them.

• Action Step Track your expenses for a day. Click here for a free work sheet (note: PDF file). Take the form with you everywhere you go and write down every penny you spend. Can you bring your lunch to work instead of buying it every day? Can you consolidate your errands to save on gas? (See "Easy Ways to Save $10 a Day.")

Now make a list of all your monthly expenses. Look for at least three things you can cut back on. If it's your cable plan that could be adjusted to save you some money, pick up the phone right now and call your provider. Or perhaps your local Internet provider is offering better rates than when you first signed up. You won't know until you call.

If you need a little extra incentive to help you make sacrifices, use the Latte Factor calculator to see how much saving a few dollars a day can transform your future. For instance, take that $5 you're going to save by not buying a coffee and bagel every day before work. If you invested that $25 a week, again assuming an 8 percent average annual investment return, after one year you'd have $1,404, after five years you'd have $8,236, and after 10 years you'd have $20,339—at which point you have my blessing to go out and splurge on a Starbucks venti Frappuccino. But only one.

3. Shed Your Debt—Now

Unfortunately, many of you who are starting late aren't just starting from zero. You're starting from less than zero. Except for your mortgage, which is tax-deductible, debt is bad. Get rid of it!

A year ago a woman I know named Margaret had more than $10,000 in credit card debt. Margaret was paying the minimums due on her cards—about $250 a month—but her cards were charging her an average of 20 percent interest. At that rate, it would have taken her nearly 30 years to get out of debt. With a few phone calls—and a commitment to stop using her cards—Margaret was completely debt-free within a year.

Here's how she did it. She first called her credit card companies to renegotiate the rates. Then she resolved to pay an extra $10 a day toward her credit card debt. This was money she "found" by figuring out her Latte Factor. Finally, she canceled a few of her Double-Latte Factor expenses—her movie channels, video membership—and put that money toward her debt. Your finances may differ, but you can model her plan.

• Action Step Pull out your last credit card statement and find out what your interest rate is. Then find out what the competition is offering. Keep your junk mail for a week and actually read the credit card offers you get. Most are offering zero percent rates for up to nine months. You can also check for great deals on consumer websites such as www.lowermybills.com and www.bankrate.com. Then call your credit card company and ask to speak with a supervisor. Share with him or her that you'd like to close your account unless the company can make you a better offer. You've got nothing to lose, so be bold and honest. Share the best competitor's offer and ask the company to match it.

Related Resources from FinishRich.com

The Latte Factor and the Latte Factor Calculator

The Latte Factor Challenge Worksheet (note: PDF file)

If you do make the switch to a low-interest-rate card, read the fine print closely. Some cards will increase your interest rate to 19.99 percent with one late payment and up to 29 percent with two late payments. And when the nine months are up, your rate can shoot up even higher. So avoid these cards unless you are sure you will be able to pay down your debt significantly before the introductory offer expires.

Finally, cut up your credit cards, hiding just one in a hard-to-get-to place for an emergency, and start paying with cash. You'd be surprised how much fun it can be watching the balance-due amount go down on your credit card bills.

4. Pay Yourself First

Most self-made millionaires make a decision at a young age to "pay themselves first." Paying yourself first means that the first person who gets paid when you earn a dollar—even before Uncle Sam—is you. The only legal way to do that is to use a tax-deductible retirement account like a 401(k) plan, SEP IRA, or deductible IRA.

If you're working part-time or consulting, you can still pay yourself first by having automatic withdrawals taken from your check and put directly into an IRA. The magic formula, whether you earn minimum wage or $100 an hour, is to save at least one hour a day of your income. A great goal for late starters is two hours a day of income.

• Action Step If you don't already have a retirement account, set up a meeting with the benefits person at your company. If your company doesn't offer a 401(k) plan, you can open an IRA or SEP IRA at a bank, brokerage firm, or online. Start with a site like www.vanguard.com or www.ingdirect.com. While you're there, find out about automatic-payroll-deduction plans that divert money from your checking or savings accounts into mutual funds or retirement accounts. It won't be pretax, but you'll get the advantage of dollar-cost averaging: by investing the same amount each month, you buy more when prices are low and less when they are high.

5. Turn Your Hobby Into Cash

According to the Bureau of Labor Statistics, there are more than 6 million self-employed people working from home in the U.S. Many of these entrepreneurs are people over the age of 50 who have started a part-time business. A home-based business can mean working as a consultant for your old company or creating a part-time business on the side. And with the Internet—in particular, online auction sites like eBay—it's getting easier to start a business with little or no money.

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• Action Step Take a look around your house and consider getting rid of the belongings that you don't want or need. You don't even have to put them on eBay yourself because now there are companies that will do all the legwork for you. (Go to www.creativeauction.com or www.auctionitforyouonline.com.) Mind you, these companies do charge a flat fee or take a percentage of your profits, but they do all the hard work—the listing, the auctioning, the shipping. If you're curious about eBay, go to www.ebay.com and poke around on the message boards to see if it might be something you're interested in.

If you have a business idea of your own, go to the websites of the Small Business Administration or the Service Corps of Retired Executives for free information that can help you make your dream a reality.


When I heard from Harriet a year after meeting her, she said, "David, I can't tell you how much better I feel now that I know I'm doing something positive about my financial future. I have more confidence, I'm less worried, and in truth, I'm sleeping better." Harriet learned something surprising about finishing rich: it's ultimately not about the money; it's about the feeling of freedom that comes from knowing you're in control of your destiny. And it's never too late to start.

David Bach is the author of Start Late, Finish Rich (Broadway Books, 2005). The Latte Factor is a registered trademark of Finish Rich Inc.

Fill out a budget work sheet (note: PDF file) or submit a personal savings challenge to David Bach. You can also hear an interview with David Bach on AARP Prime Time Radio.