November 20, 2009



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Courtesy Thomas Dunne Books

Q&A With Leonard Steinhorn

By Julia M. Klein, January 2006, January & February 2006




In The Greater Generation: In Defense of the Baby Boom Legacy, Leonard Steinhorn, a professor of communications at American University in Washington, D.C., and a former political speechwriter, argues that Boomers have catalyzed an ongoing cultural revolution that has changed American society for the better. We talked to him about his book and about the work still left undone.

What's your own position in the Baby Boom generation? What were your causes?

I was born in April 1956. For me, being a Baby Boomer is less being a part of an age cohort than being part of a sensibility. Personally, I grew up like a sponge, absorbing all the currents of youth culture and politics and world events and recent history, and that all had a tremendous effect on who I became. I grew up like all Boomers in the shadow of the Holocaust and amid the turmoil of civil rights and the upheavals of Vietnam and the great liberation movements of the 1960s and '70s…. It gave us a sensibility that the ideals of our country were superb, but the reality wasn't living up to it.

What was the inspiration for this book?

This book arose out of the recognition that Boomers have not gotten credit for all of the changes we've made as a generation. One thing that's concerned me has been the overwhelming popular image of Boomers simply as narcissists. That derives from a couple of factors. One is the snarky journalism that Boomers themselves have created. Two, the battle over the Baby Boom's image is a proxy for a larger cultural battle, a battle to define the 1960s. Many conservatives today look at the '60s and look at Boomers as the worst generation, a generation that has upended their authority, and they don't like it. So they've created an image of Boomers and the '60s as a frivolous generation and a frivolous era. I'm troubled that there's this sort of hidden agenda…to turn back the clock on the great gains that Boomers have made that have transformed us in fundamental ways for the better. The bottom line is that the Baby Boom image has suffered, and people take for granted all that Boomers have done. It's time for the female basketball player who says she's not a feminist to figure out how the ball got into her hands.

In addition to a defense of Boomers, there's also an attack in your book on the so-called Greatest Generation. What were their failings?

I don't attack; I assess. I try to take the rose-colored glasses off the history. Boomers never fought World War II or suffered through a depression, but millions of Boomers fought bravely in a pointless and duplicitous war [in Vietnam] the Greatest Generation bequeathed them, and millions more protested the pointlessness and duplicity of that war. Boomers have been set up as the profligate children of these virtuous parents, and I just think that's wrong. When you strip away the nostalgia for the 1950s, what was life like then? Women were kept at home, blacks were kept separate, and gays were kept in the closet, if not imprisoned. These were not pretty times for many Americans. When the two generations, Boomers and their parents, faced the same America entering the 1960s, one stuck fiercely to the status quo and the other pushed for change to make a freer, more equal, more inclusive society.

Why do you think this generation provoked so much social change? What was special about them or the times?

There are a number of factors. One is the issue of relationship to authority. Boomers really grew up as a generation who questioned authority because they felt they had to question authority. They grew up in a culture that talked about freedom and equality yet cozied up to segregation; that talked about democracy but was promoting dictators and sending Boomers to die for a corrupt government in South Vietnam. Coupled with that is the flip side: Boomers grew up believing in the ideals they were taught and seeing those ideals weren't being implemented.

What were some of the signal accomplishments of this generation?

Changing the norms on any number of issues: changing the norms on men and women and gender equality; changing the norms in terms of creating a more diverse and inclusive and accepting society; creating a greater sense of equality and mutual respect among religious and ethnic and racial minorities, and also among gays and lesbians, for so many years the most reviled of all Americans; energizing the environmental movement. We've created a greater cultural freedom: as long as it's not hurting anybody, what's the harm of anybody leading life the way they like to lead it?

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Wasn't it just the older members of the generation, or a minority of the generation, who accomplished these things?

It's not just what you do when the lights are on—it's what you do in families and institutions and workplaces. These are the daily heroes of this generation: men and women who are raising children according to more egalitarian values, people who sort their recycling every day, those who give greater attention to issues like child care and ethnic diversity in the workplace. There's nothing Homeric about these little actions, but they filter through an entire generation.

Can you explain the seeming paradox between this liberal generation and our conservative, Republican-dominated politics?

Politics doesn't always reflect culture. It rarely has. Most Americans really don't pay much attention to politics, let's face it. Conservatives talk about civil rights, talk about diversity, say they're pro-environment. They've adopted and acknowledged the changed culture through their rhetoric and campaigning even if the government doesn't follow through—because they know most of us don't pay attention to how people govern.

How much other work is left undone? What are the key challenges that remain?

Boomers should continue to support their sons and daughters in making equitable and responsible decisions on how to lead family lives. We should continue to support the interfaith relationships and friendships our kids are having and continue to push for greater integration of communities. We're not perfect environmentally, so we should continue to put our energies there. Boomers have to continue to push for transparency in government and fight the seduction of public relations in politics—the seduction of image making that makes us think that somebody is on our side when, in fact, they're really not.